AMI, Intelligent Multichannel Agent
Your organisation. Ready to respond.
AMI is an AI-powered agent that helps customers, users and visitors find the information they need through natural conversations, without having to navigate multiple pages, documents or menus.
Turn your organisation’s information into instant, clear and reliable answers. Available 24/7, adaptable to any industry and designed to integrate seamlessly into your digital channels.
A better way to connect with your users
Your customers shouldn’t need to understand how your website is structured to find what they’re looking for. AMI turns your organisation’s information into a conversational experience.
Users simply ask questions in their own words and receive clear, relevant answers grounded in your content. A simpler way to access information, improve digital customer service and make better use of the knowledge you already have.
Always available
24/7 support
Provide immediate answers at any time, without being limited by business hours.
Effortless interactions
A better user experience
Help users find information, resolve queries and access relevant content without endless searching.
Greater efficiency
Fewer repetitive enquiries
Automate responses to frequently asked questions, allowing your teams to focus on interactions that genuinely require human attention.

Answers you can trust
AI grounded in your information
AMI isn’t a general-purpose assistant that draws indiscriminately on information from across the internet.
It builds its answers using knowledge sources authorised by your organisation, giving you control over the information it uses and making its responses easier to verify.
01
Respond
Relevant, contextual answers
Understands questions expressed in natural language and generates answers based on the knowledge available from authorised sources.
02
References
Answers backed by verifiable sources
Provides references so users can consult the original information directly.
03
Acknowledge
Trust means knowing when not to answer
When reliable information isn’t available, AMI acknowledges its limitations rather than generating unsupported answers, guiding users towards the appropriate support channels.
One solution. Every industry.
Every organisation has its own knowledge, services and users. AMI adapts to them all. From industrial companies and financial institutions to online retailers and public authorities, AMI makes information easier to access and digital experiences more effective.
- Business & Professional Services: corporate information, service portfolios, commercial terms, frequently asked questions and customer enquiries.
- Industry & Technology: technical documentation, product specifications, manuals, informational support and enquiries from distributors or customers.
- Retail & E-commerce: product catalogues, specifications, purchasing policies, returns and customer service information.
- Travel & Hospitality: information about properties, facilities, services, activities, bookings and guest experiences.
- Education & Training: courses and programmes, admission requirements, academic calendars, procedures and student services.
- Public Sector & Local Government: administrative procedures, public services, regulations, local information, tourism and community events.
Easy to integrate. Built to evolve.
At LAUDE, we tailor AMI to your organisation, from defining its knowledge sources to integrating it into your digital channels.
Identify
Define the knowledge
We select the information sources AMI will use and establish the scope of its capabilities.
Adapt
Make it yours
We configure the agent around your organisation’s needs, content, languages and operating requirements.
Integrate
Connect your digital channels
We help integrate AMI into your digital environment so users can start interacting with it.
Evolve
Keep it relevant
We monitor the service and support its ongoing evolution, ensuring it continues to meet your organisation’s changing needs.
Let’s talk
We look at every challenge in its real-world context to determine what’s worth building — and the right way to build it.